WhatsNew:
64th Alice!
An Athens native has been crowned as Wisconsin's 64th Alice in Dairyland. Katie Wirkus was selected for the honor Saturday night in Wautoma during a finale program hosted by Waushara County. More.
CurrentNews:
SMC Rodeo Roundup
The SMC Rodeo Roundup was a great success. Many showed up to test the new Case Construction Equipment in the Demo Area and took their shot at the three obstacle courses featuring a Case Skid Steer, a Case Loader Backhoe, and a Case Mini Excavator. Congratulations to Dave Platta for winning! Check out pictures of the event here!
RecentEvents:
PRECISION FARMING SALES EXCELLENCE.
April 12, 2011

Case IH and CNH
Parts & Service congratulate Service Motor Company of Dale, WI for earning a
prestigious 2010 Bronze Achievement
Award for Precision Farming Sales Excellence—and a place among the most
progressive Case IH dealerships in North America.
Service Motor
Company earned the Bronze Achievement Award, sponsored by CNH Parts & Service,
by achieving more than $250,000 in sales of precision farming products in 2010.
The honor establishes Service Motor Company as a leading equipment dealership in
the coveted precision farming category.
By offering a full
lineup of AFSâ precision farming solutions from Case IH, along with first-class support
and service teams, Service Motor Company has demonstrated an in-depth knowledge
of precision farming products, coupled with a strong commitment to customer
service.
WELCOME, to our new site.
Click here for more details about each of our store locations.
Check out our ebay Store listings
Come by and see everything we've got in our store that can dress you up, or keep the kids entertained for hours. Oh yeah, you can also pick up what you need to keep those machines running smooth.
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