Here is a brief description of our company history.
WhatsNew:
Efficient Power
Service Motor Company promotes Case IH Efficient Power - Delivering Proven Solutions - Right from the Start! To date Case IH has more than 13,000 SCR-only Tier 4A engines in North American fields with more than 3 million hours of operation.
CurrentNews:
Meuer Farm Corn Maze
Service Motor Company supports Meuer Farm's Corn Maze as a sponsor for 2012. Events being held from September 8, 2012 - October 31, 2012. Representatives from Service Motor Company enjoyed a Sponsor Party and Media Day Event. Check it out here!
RecentEvents:
Service Motor Company Supports Wisconsin FFA Foundation.
March, 2012
As of March 2012, Service Motor Company, Inc. is now a
proud Star Mission Partner with the Wisconsin FFA Foundation.
The Star Mission Partner Program provides funding in support of all five
Wisconsin FFA-related entities: Wisconsin Association of FFA, Wisconsin FFA
Alumni, Wisconsin FFA Center, Wisconsin FFA Foundation, and Wisconsin
Association of Agricultural Educators.
With Service Motor Company’s support, Wisconsin FFA continues to take a
lead in strengthening agricultural education, career development and leadership
training at the highest level of quality possible.
“The agricultural
industry is a fundamental necessity for the world’s food production. We
need to offer the younger generation valuable tools to be successful in this
industry. The FFA is a major component to this success. FFA offers
guidance, training, and confidence to members who are seeking a career in
Agriculture. Supporting this beneficial foundation enables this passionate
industry to continue in the future.” ~Kimberlee Sommer, Vice President of
Service Motor Company, Inc.
Look for Service Motor Company at upcoming events through Wisconsin FFA Foundation.
To learn more about the Wisconsin FFA Foundation, visit http://www.wisconsinffafoundation.org.
Company Biography
Service Motor Company History
· 1916 - Antone Sommer began selling Case tractors on his farm, west of Dale.
·
1920 - Antone Sommer and Fred Kaufman bought
the Hirth Hotel and Tavern in downtown Dale. They converted it to office
space and attached garage. They hired two employees and named their
business: Service Motor Company.
They sold plows, tractors, silo fillers and threshing machines. They sold
Case, Maxwell and Mitchell automobiles. Plymour, Chevrolet, Hudson, and
Essex were added later.
·
1927 - Ewalt Sommer (Antone
·
1930 - Ewalt bought his father
· 1941 - Service Motor Company built a new building in downtown Dale. The old building was demolished (This building still exists and presently houses Carew Golf Cars).
·
1950 - Ewalt
·
1966 - Adrian Sommer purchased his father
·
1970 - A building 60
·
1974 - A new building with more than 16,000
square feet of shop, parts and office space was built. Service Motor Company
moved to its current location. The old store was remodeled to house a lawn
and garden store and self-service gas station.
Tom Sommer (
1977 -
·
1979 - New buildings are built in
·
1982 - Purchased land in New Franken and
built new buildings Store Manager: Clair Sommer (Ewalt
·
1986 - Jim Sommer becomes 4th generation
president of Service Motor Company.
In April, a new 70
· 1993 - An addition is built onto the Dale parts department, which includes two sales offices.
· 1994 - January-former Ellis Implement store was purchased. Now called: Service Motor Company-Stevens Point. February-former Sherman Implement store was purchased. Now called: Service Motor Company-Seymour.
·
1996 - To expand our product line at our
· 1997 - Service Motor Company joins the World Wide Web.
·
1998 - Addition completed at the
· 1999 - Addition completed at the Stevens Point Store.
·
2000 - Case Merges with New
· 2001 - Addition completed at SMC-Seymour. Galvin Tractor was purchased. Now called: Service Motor Company-Wausau.
·
2002 - Our
· 2003 - Our Dale location changed addresses due to road construction. We are now located at W9614 State Highway 96.
· 2005 - Remodeling completed at our Dale location.
· 2006 - Happy 90 Years!
· 2008 - Service Motor Company signs endorsement deal with Head Football Coach Mike McCarthy!
· 2011 – Service Motor Company signs endorsement deal with Wide Receiver Jordy Nelson!






