Service Motor Company - An Agricultural and Construction Dealer with 6 locations in Wisconsin: Dale, Fond du Lac, Green Bay, Seymour, Stevens Point, and Wausau

Here is a brief description of our company history.

WhatsNew:

Efficient Power

Service Motor Company promotes Case IH Efficient Power - Delivering Proven Solutions - Right from the Start! To date Case IH has more than 13,000 SCR-only Tier 4A engines in North American fields with more than 3 million hours of operation.

CurrentNews:

Meuer Farm Corn Maze

Service Motor Company supports Meuer Farm's Corn Maze as a sponsor for 2012. Events being held from September 8, 2012 - October 31, 2012. Representatives from Service Motor Company enjoyed a Sponsor Party and Media Day Event. Check it out here!

RecentEvents:

Service Motor Company Supports Wisconsin FFA Foundation.

March, 2012

As of March 2012, Service Motor Company, Inc. is now a proud Star Mission Partner with the Wisconsin FFA Foundation. The Star Mission Partner Program provides funding in support of all five Wisconsin FFA-related entities: Wisconsin Association of FFA, Wisconsin FFA Alumni, Wisconsin FFA Center, Wisconsin FFA Foundation, and Wisconsin Association of Agricultural Educators. With Service Motor Company’s support, Wisconsin FFA continues to take a lead in strengthening agricultural education, career development and leadership training at the highest level of quality possible.

“The agricultural industry is a fundamental necessity for the world’s food production. We need to offer the younger generation valuable tools to be successful in this industry. The FFA is a major component to this success. FFA offers guidance, training, and confidence to members who are seeking a career in Agriculture. Supporting this beneficial foundation enables this passionate industry to continue in the future.” ~Kimberlee Sommer, Vice President of Service Motor Company, Inc.

Look for Service Motor Company at upcoming events through Wisconsin FFA Foundation.

To learn more about the Wisconsin FFA Foundation, visit http://www.wisconsinffafoundation.org.

Company Biography

Service Motor Company History

· 1916 - Antone Sommer began selling Case tractors on his farm, west of Dale.

Case 3

· 1920 - Antone Sommer and Fred Kaufman bought the Hirth Hotel and Tavern in downtown Dale. They converted it to office space and attached garage. They hired two employees and named their business: Service Motor Company.
They sold plows, tractors, silo fillers and threshing machines. They sold Case, Maxwell and Mitchell automobiles. Plymour, Chevrolet, Hudson, and Essex were added later.

· 1927 - Ewalt Sommer (Antone's son) bought Fred Kaufman's shares of Service Motor Company.

· 1930 - Ewalt bought his father's shares of the business. Antone remained as an employee along with three other men.

· 1941 - Service Motor Company built a new building in downtown Dale. The old building was demolished (This building still exists and presently houses Carew Golf Cars).

· 1950 - Ewalt's son Adrian Sommer becomes manager.

· 1966 - Adrian Sommer purchased his father's shares in the business and became the president of Service Motor Company.

· 1970 - A building 60' x 100' was built as setup area, shop and storage.

· 1974 - A new building with more than 16,000 square feet of shop, parts and office space was built. Service Motor Company moved to its current location. The old store was remodeled to house a lawn and garden store and self-service gas station.
Tom Sommer (Adrian's son) joins the sales staff as utility salesman. The business kept growing and there are now 30 employees. 10 acres of land east of Dale was purchased (Current location). A 60' x 200' warehouse was built there.

1977 - Jim Sommer (Adrian's son) joins Service Motor Company. A new 100' x 84'addition was built onto the existing shop. It contains a new painting center, assembly area and garage area. Service Motor Company expands by purchasing the Case Power & Equipment store in Fond Du Lac. There are 10 employees.

· 1979 - New buildings are built in Fond Du Lac on 10 acres just west of the leased store. Service Motor Company-Fond Du Lac.

· 1982 - Purchased land in New Franken and built new buildings Store Manager: Clair Sommer (Ewalt's son). Service Motor Company-New Franken.

· 1985 - Case merges with IH.

· 1986 - Jim Sommer becomes 4th generation president of Service Motor Company.
In April, a new 70' x 170' warehouse was built in Dale.

· 1993 - An addition is built onto the Dale parts department, which includes two sales offices.

· 1994 - January-former Ellis Implement store was purchased. Now called: Service Motor Company-Stevens Point. February-former Sherman Implement store was purchased. Now called: Service Motor Company-Seymour.

· 1996 - To expand our product line at our Seymour location, Moeller Equipment, an established Gehl dealer, was purchased.

· 1997 - Service Motor Company joins the World Wide Web.

· 1998 - Addition completed at the Fond Du Lac store.

· 1999 - Addition completed at the Stevens Point Store.

· 2000 - Case Merges with New Holland

· 2001 - Addition completed at SMC-Seymour. Galvin Tractor was purchased. Now called: Service Motor Company-Wausau.

· 2002 - Our Wausau location moved into newly constructed dealership.

· 2003 - Our Dale location changed addresses due to road construction. We are now located at W9614 State Highway 96.

· 2005 - Remodeling completed at our Dale location.

· 2006 - Happy 90 Years!

· 2008 - Service Motor Company signs endorsement deal with Head Football Coach Mike McCarthy!

· 2011 – Service Motor Company signs endorsement deal with Wide Receiver Jordy Nelson!