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(920) 779-4311
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(920) 923-1768
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(920) 468-7700
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(920) 833-2378
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(715) 592-4111
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(715) 675-0052
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    Welcome to
    Service Motor Company

    Established in 1916.
    Service Motor Company is an authorized dealer for Case IH®, Kubota®, Case CE, and other leading equipment manufacturers. Your trusted equipment dealer for work, farm, and home, we offer an extensive selection of new and used farm, construction, commercial, and residential equipment. Proudly serving Dale, Fond du Lac, Green Bay, Seymour, Stevens Point, Wausau, and surrounding Wisconsin communities, we provide equipment solutions for agricultural operations, construction businesses, and homeowners. Our knowledgeable teams in sales, financing, parts, and service are here to help you find the right equipment for your needs. From your initial purchase to ongoing maintenance, repairs, and customization, we are committed to providing dependable support every step of the way. With more than 110 years of experience, Service Motor Company takes pride in delivering exceptional customer service, quality equipment, and lasting relationships throughout the communities we serve.

    ABOUT US
    SEE OUR LOCATIONS

    Your Equipment Dealer for Work, Farm, and Home

    - Since 1916 -

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    Check Out Rebate Equipment
    A selection of different tractors with different attachments and implements being displayed for tractor packages

    Looking for a Tractor Package?

    In-Stock Utility Vehicles:

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    Customize Now!

    See Packages

    Great Financing Offers Here

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    • Save on Select KX080 Series Excavators

      Save on Select KX080 Series Excavators

      0% For 60 Months OR Save Up to $12,000*

      Details
      Expires 12/31/2026
    • Discover the #1-Selling Tractor Brand in the USA for 20 Years Running*

      Discover the #1-Selling Tractor Brand in the USA for 20 Years Running*

      Explore Tractors

      Details
    • Save on Select BX23S Series Tractors

      Save on Select BX23S Series Tractors

      0% available OR Save Up to $4500 PLUS 1st YEAR K-MAINTENANCE SERVICE ON US*

      Details
      Expires 12/31/2026
    • Save on Select L2502 Series Tractors

      Save on Select L2502 Series Tractors

      0% available OR Save Up to $3500 PLUS A 1ST YEAR K-MAINTENANCE SERVICE ON US*

      Details
      Expires 12/31/2026
    • Save on Select B01 Series Tractors

      Save on Select B01 Series Tractors

      0% available OR Save Up to $3500 PLUS A 1ST YEAR K-MAINTENANCE SERVICE ON US*

      Details
      Expires 12/31/2026
    • Save on Select LX2620 Series Tractors

      Save on Select LX2620 Series Tractors

      0% available OR Save Up to $5000 PLUS A 1ST YEAR K-MAINTENANCE SERVICE ON US*

      Details
      Expires 12/31/2026
    • Z400 SERIES MOWERS

      Z400 SERIES MOWERS

      $0 Down, 1.99% A.P.R. for up to 48 Months or Save $100 on your new Z400 Series Mower!

      Details
      Expires 12/31/2026
    • CONSTRUCTION

      CONSTRUCTION

      $0 Down, 0% A.P.R. for up to 60 Months or Save up to $12,000 on Construction Equipment!

      Details
      Expires 1/1/2027
    • RTV-XG850 SIDEKICK

      RTV-XG850 SIDEKICK

      $0 Down, 2.99% APR for 36 Months on SIDEKICK RTV-XG850!

      Details
      Expires 12/31/2026